Santos de Cartier

The Santos watch was conceived by Louis Cartier in 1904 to help aviators tell time mid-flight. Since then, this pioneering wristwatch has become an icon, defined by its geometric dial, harmoniously curved horns and signature exposed screws.


Portrait of a Modern Man


Santos-Dumont belongs to a brilliant line of people who changed the world on the strength of their independence and perseverance. He was more than a fearless aviator. His style, personality and sense of innovation made him a truly modern man.


After meeting Louis Cartier in 1900, their ensuing friendship was a catalyst for progress. In 1901, Santos-Dumont needed a wearable technology to keep time during his pioneering flights. The traditional pocket watch was far too impractical while handling the controls of his flying machines.


In 1904, Louis Cartier created a watch for Alberto Santos-Dumont, resulting in the first modern wristwatch.

Enter the world of Cartier